We're Chad and Jason, and we're the guys behind GUD Fishing. Like most of you, we've been hooked on fishing for as long as we can remember. Early mornings, tangled lines, the one that got away. We lived it all.

A while back we started noticing something. The gear out there just felt off. Plastic. Mass produced. Nothing you'd want to hold onto or pass down. Nothing with a story.

So we decided to build our own.

We started in the garage, just messing around with ideas. I'd carve, he'd test. He'd break one, I'd build another. We argued, we laughed, we figured it out. Somewhere in all that sawdust and trial and error, GUD Fishing came together.

Everything we make now, the lures, the shirts, the hats, comes from that same place. It's built by hand, built to last, and built for people who love the water as much as we do. We mix old school craftsmanship with whatever tech helps us get it right. But at the end of the day, it's just us making stuff we'd actually use.

We're still learning as we go. Still dropping things in the shop. Still getting excited when someone tags us in a catch. This whole thing is just two brothers who love fishing and wanted to share it.

Thanks for being here. Hope our gear treats you right out there.

Go Chase the Feeling!