I'm Chad Goodwin, the passionate fisherman behind GUD Fishing, where the love for fishing meets the art of craftsmanship. Nestled at the intersection of passion, technology, and a meticulous process, my journey as a fisherman and artisan has evolved into a unique endeavor of creating one-of-a-kind handmade fishing lures.

In a world dominated by mass-produced products, I took a different route. Each GUD Lure is a testament to the fusion of traditional craftsmanship and modern technology. Every piece is individually carved, meticulously crafted, and thoughtfully designed. The process involves a dance between hands-on skill and cutting-edge techniques, ensuring that each lure is a work of art with a purpose.